This cookie is set by GDPR Cookie Consent plugin. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. How to inspire today’s TikTokers to become tomorrow’s entrepreneurs Therefore, it only makes sense that Amazon may offer its customers to find these “Amazon must-haves” natively on its app rather than through TikTok or Instagram Reels.Īmazon’s palm-scanning payment tech launches at 65 more Whole Foods locations The tag #amazonfinds has already got 25.6 billion views on the short-video streaming app. Some influencers have attracted millions of followers solely by finding interesting Amazon products to recommend. Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, Spotify, and even Netflix are trying to implement TikTok elements in their UI.īesides, Amazon product recommendations are extremely popular on TikTok. When users tap the icon in the bottom navigation bar, they will see posts on the feed, which will include purchase links.Ĭonsidering the share of TikTok in the influencer marketing spend market, all big tech players have tested similar strategic moves. It appears in the form of a diamond widget on the app’s home screen. The project has an internal name “Inspire”. They include a stream of images and videos of products, with shoppers able to like, share and ultimately purchase items. The tested features are currently visible only to a small number of Amazon employees. Source: Īs Israeli-based AI firm Watchful Technologies informed the Wall Street Journal, Amazon is internally testing a vertical photo and video feed in its app.
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